How does a F1 in Schools designer

The graphic design area is one of the most demanded in the current job market. She is responsible for designing visual communication, that is, creating something graphic, which can be through texts or illustrations, to convey a message. Websites, advertisements, flyers, banners, logos, newspaper/magazine layout are just a few examples of what a graphic designer can do, and in F1 in Schools teams this is no different. In this article you will see what are the main tasks of a graphic designer in our team, the Pocadores Racing Team.

The designer works on demand, that is, only when something is requested. The main demands come from the marketing area, which constantly needs something visual to be published on social media, such as posts. The process for creating posts is very simple, a text with a certain theme is delivered to the designer, who will need to transform it and design it into a post for Instagram, using a previously developed template, just making some adjustments to the theme context.

Another task that is highly demanded by the marketing area are Reels, usually short videos that can be published and shared on Instagram. They are recorded by one of the members and sent to the designer, who needs to make the covers so that the videos match the Feed. The designer also needs to make some minor edits to make the video more dynamic, such as adding graphics and images.

Although many demands come from the marketing area, the most important are related to the arts for the F1 in Schools tournament, the main one being the layout of the portfolios, which are delivered for the judges to evaluate. The texts of each area are created by their respective members, leaving the designer to organize these texts harmoniously and create the artwork for the covers and pages to give personality to the portfolio.

Among other arts that are created for the tournament we can also mention the material displayed during the presentations that are made during the competition for the judges. The slides are very important, as they are what make the presentations more dynamic and less massive for the judges to watch, in addition to helping the team members to remember their lines in the different moments of the presentation. The designer's task is to make these slides more objective, however, it is important to make them able to convey the information being said through images, titles, small texts and some other visual elements.

At last, we can mention our pit, a stand that contains a summary of the team's main information, built during the tournament and which is also one of the evaluated points. During the competition the pit is exposed to everyone who is watching or participating in the races, so the designer needs to do a good job to ensure that the public is interested in meeting the team. For this, graphic elements and few texts can be used, as it is something that attracts more attention and is not too boring to read.

Finally, it can be concluded that the graphic design area is very important for the visual communication of an F1 in Schools team and without it there would not be a way for each team to express its personality through its logos, colors, typographies and even through the various design styles that exist. In addition, it is clear that this area is also very important for the competition itself, as it is through the designer that most of the tournament deliverables are created.